I’ve worked in various creative roles in the advertising and media industry, full-time and as a freelancer, for going on 15 years. I’ve not only drawn on these skills alongside my natural interest in needlework to create a growing pattern design business, but also understand the nature of the publishing industry when it comes to following a brief, the practical aspects of writing and putting together samples for photography, and sticking to a schedule.

I have been creating editorial content for magazines with a focus on needlecraft and creativity since 2009, authored and contributed to books on stitching and embroidery, and designed kits for sale at a major US retailer.

My work includes and has been featured in:
Embroidered Home by Kelly Fletcher
Sew Cute Embroidery Kit
Ideas magazine
Standalone hand embroidery supplement for Ideas magazine
Inspirations magazine
Stitch! The Complete Guide to Handstitching & Embellishing Techniques by Margaret Rowan
British Patchwork & Quilting magazine

I can design original embroidery patterns and create samples for your book, magazine, kit or other editorial project. If you’d like to chat about your idea or any other project involving needle and thread, please get in touch on kellyfletcherdesigns@gmail.com.