Editorial commissions

I’ve worked in various creative roles in media and publishing over the years, combining these skills with a love for needlework to create content for magazines, books and kits as well as my own patterns. I know the editorial process well and can follow a brief or brainstorm ideas, create original designs, write copy and comprehensive instructions, embroider samples for photography and stick to a schedule.

I’ve created content for magazines with a focus on needlecraft and creativity, authored and contributed to books on stitching and embroidery, and designed a range of kits for Quarto. This work includes:

Embroidery for Everyone (Quarto, US)
Love Embroidery magazine (UK)
Embroidery Designs range of kits (Quarto, US)
Embroidered Home (Kyle Books, UK) / Kirjottu Kissa (Makela, Finland)
Ideas Embroidery standalone magazine supplement (South Africa)
Stitch magazine (UK)
Ideas magazine (South Africa)
Stitch It Yourself by Petra Harms (Droemer Knaur, Germany)
Inspirations magazine (Australia)
Stitch! The Complete Guide to Handstitching & Embellishing Techniques by Margaret Rowan (UK) / Handsewn by Margaret Rowan (US)

If you’d like to chat about your idea or any other project involving needle and thread, please get in touch on kellyfletcherdesigns@gmail.com.

“We were just talking about how rare it is that you have someone who can design well and has great stitch technique – your work is certainly up there." – Anna Scott, former editor of Inspirations magazine, Australia

“It was such a pleasure working with you – great projects, on deadline, clean copy and and and…” – Terena le Roux, editor of Ideas magazine, South Africa

"You work so neatly!" – Dala Watts, creative director of Ideas magazine, South Africa

"It's been a pleasure working with you on another one of these beautiful kits! Your work is lovely, and you're such a pro." – Leah Jenness, editor for becker&mayer! (Quarto), United States

"Thank you for the high quality of material that you supplied us, it is always a joy to work with such a professional! Your work is exquisite." – Lenna Green, co-creator of Kindred Stitches magazine, Australia

“Love this designer! In my opinion Kelly Fletcher is the best contemporary designer.” – Paula Marcondes (RIP), embroidery teacher, Sao Paulo, Brazil